Mercedes CLA Shooting Brake Launch - Online Interactive Video

With the launch of the new Mercedes-Benz CLA Shooting Brake in Singapore, we worked together with BBDO to produce an online interactive video from the point-of-view of an urban hunter. Cruising through the roads of Singapore, three different locations were filmed with clues provided to guide viewers along as they make their guesses. 

The video garnered up to 147,000 views and guesses as viewers vie for a chance to win invites to the Mercedes-Benz CLA Shooting brake launch event.

 

Client: Mercedes-Benz, Singapore
Agency: BBDO Singapore

Directors: Wong Kim Yong & Ngo Bang Lin
Creative Collective: Grain
Production Company: Grain
Post Production (Editing): Grain
Post Production (Coloring): Gravitate