BASF - Infinergy®

Expanding on the brand identity piece we created for Infinergy, we worked together with BASF once again to craft out an explainer series to showcase the different applications possible with the world’s first expanded thermoplastic polyurethane (E-TPU).

Infinergy is part of the secret behind some of the sports equipment and shoes. The closed-cell, elastic particle foam combines the properties of TPU with the advantages of foams, keeping it elastic as rubber and light. It’s what makes the footwear so durable and comfortable. It’s versatile nature also allows for other applications such as sports flooring, sports equipment and safety shoes.

Client: BASF
Concept: Charlene Ng
Post Production and VFX: CraveFX