Caltex - Lucky Break

Featured on Marketing-Interactive, “Lucky Break” is a poke at the annual Lunar New Year pain points some of us go through during the Chinese festive period.

Created in conjunction with Caltex’s fortune cookies campaign during the 2019 Lunar New Year period, this was intensely fun to come up with. Read more here.

Client: Caltex Singapore
Agency: Wavemaker
Director: Derek Foo
DP: Charles He
Producer: Tessa Tan
Production: Grain