BASF - Infinergy®

We’ve worked with BASF over a series of live-action videos and we’re glad to be working with them again to create a brand identity piece for Infinergy!

Infinergy is part of the secret behind Adidas Ultra boost. Essentially, it is the world’s first expanded thermoplastic polyurethane (E-TPU). The closed-cell, elastic particle foam combines the properties of TPU with the advantages of foams. It’s what makes the footwear so durable and comfortable. It’s versatile nature also allows for other applications such as sports flooring, sports equipment and safety shoes.

Client: BASF
Concept: Charlene Ng
Production: Grain
Visual Direction & VFX: Masonry