We entered 2018 filled with the same hopes and dreams, but obstacles early on in the year made us question our “Why” - why do we do what we do? Somewhere in between meeting countless deadlines and constant revisions, we caught ourselves losing track of what we stood for. It then became a priority for us to bring that back.
At our core, we believe in ‘discovering a shared journey’. Be it on set working with our tireless talents and crew, to the clients or agencies that believe in the same things we do, it’s all about the journey. We always tell ourselves ‘content is king’, and it should always be placed first before the product or service that we are pushing. Content has to be human.
“Do good work!”
Do good work. Work that resonates. The things we feel strongly about, are usually what we devote our time and attention to. Every single creative agency or production house you go to, they tell you the same thing. They are storytellers, and they love telling an emotive story that makes you feel. We’re no different. As humans, we all crave stories. Perhaps that’s why half of us watch Netflix every night. With the increased exposure to media, audiences today have grown to become so much more sophisticated. A piece that is merely informational will never be sufficient in today’s context. People want to be entertained and engaged by something that is meaningful because it provides an escape from the monotony of life. Give them a video that proclaims the bread of life or give them distraction.
That belief has led us to where we are today, re-figuring out our “Why”. Going through the various projects we’ve done over the years, the ones that kept us going are usually the projects with a lot of heart. A project that meant more to us on a personal level because of the people who allowed us into their lives to collectively make a difference for the brand or organization. Sometimes it doesn’t always translate onto screen, but when we dig a little deeper, we start to find the intangible human moments in between. In fact, some of the clips in the showreel aren’t even the final “good takes” that we were told to use. For us, such moments hold more truth than what we can direct or create, and we know it to be gold.
By sheer fluke, we told ourselves to create a “show real”, picking out the moments that meant something in our journey. We kept some of the reels from way back in 2013, to remind ourselves this is where we started, a throwback of sorts. We also found ourselves working with quite a number of young talents, and thought it’d be a good anchor to show life and growth in the works that we do; growing, and full of potential.
So, that’s what we mean when we said it’s less of a showcase of our services but more about why we do it.
In the spirit of human connections, This is Grain.