Wyeth Nutrition - Nurture the Exceptional

Working alongside Thinc Group, we were tasked to bring to life a digital video series for the launch campaign of S26 Gold Progress. Following the lives of three different profiles, we highlight the different facets of their success and how S26 has been part of their journey. From pre to post-production, a series of animation and short profile stories were created as part of a wider campaign strategy to launch their new ingredient upgrades and packaging.

Client: Wyeth Nutrition
Agency: The Thinc Group
Director: Bang Lin and Derek Foo
DP: Charles He
Producer: Tessa Tan
Production: Grain